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Table 7 Open access incentives in order of frequency

From: Factors influencing publication choice: why faculty choose open access

Audience accessibility 7
Broad exposure 5
Not that I know of 4
Retain copyright 3
Rapid dissemination 2
UNC covers author fees 1
Reviewer comments posted 1
High quality publications 1
  1. Additional participant comments regarding open access incentives:
  2. "Open access is practical in terms of audience and accessibility and philosophical in terms of ownership."
  3. "Retaining copyright makes life easier."
  4. "Anyone can read it from anywhere, including me!"