From: Factors influencing publication choice: why faculty choose open access
| Audience accessibility | 7 |
| Broad exposure | 5 |
| Not that I know of | 4 |
| Retain copyright | 3 |
| Rapid dissemination | 2 |
| UNC covers author fees | 1 |
| Reviewer comments posted | 1 |
| High quality publications | 1 |