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Table 6 Motivating factors of OA in order of frequency

From: Factors influencing publication choice: why faculty choose open access

Free Access 9
Visibility 3
Speed 2
Antipathy towards traditional publishers 2
When targeting a general (non-professional) audience 1
  1. Additional participant comments regarding personal motivation for open access publishing:
  2. "Ensure wider access of results that are worth publishing and to modernize the way information is shared on a global scale."
  3. "In theory, data is disseminated more easily because anyone can get it."
  4. "Once you get past the most elite journals in the field, there is almost no reason not to publish in open access."