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Table 1 Deciding factors in order of frequency

From: Factors influencing publication choice: why faculty choose open access

Impact Factor 7
Target audience 6
Prestige 4
Topic 3
Cost 2
Speed of publication 2
Quality 2
Visibility 2
Open Access status 2
  1. Additional participant comments regarding publishing decisions:
  2. "Audience I want to meet, first by a wide margin."