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Table 1 Deciding factors in order of frequency

From: Factors influencing publication choice: why faculty choose open access

Impact Factor

7

Target audience

6

Prestige

4

Topic

3

Cost

2

Speed of publication

2

Quality

2

Visibility

2

Open Access status

2

  1. Additional participant comments regarding publishing decisions:
  2. "Audience I want to meet, first by a wide margin."